A trade show booth with a QR code captures leads while you talk to other people. Properly set up, it does more work than a third sales rep.
Where to put it on the booth
- Main banner: top-center or top-right, large (10-14 inches). Visible from 10+ feet — visitors can scan from the aisle as they pass.
- Counter or table edge: smaller (3-4 inches), for visitors actually at your booth.
- Handout one-pagers: 1 inch, in the corner.
Have at least two QRs — banner and counter — pointing at different URLs so you can tell which placement drives interest.
What to link to
- A lead capture form that asks for 2 fields max (name + email). Conversion drops sharply at 4+ fields.
- A short video pitch (45-90 seconds) — for first-time-prospect education.
- A meeting booking link (Calendly) for visitors who want a deeper conversation.
Avoid linking to a 12-page PDF brochure. Nobody downloads on conference Wi-Fi.
Dynamic destinations earn their keep here
Every trade show is different. You'll want to:
- Track which show drove which scans
- A/B test different landing pages
- Switch the destination if a different campaign performs better
With OneDollarQRcodes you can keep one printed QR on your banner and we'll repoint the URL between shows — no reprinting your $400 banner.
Add a UTM-tagged URL
Even if you can't change the QR's destination dynamically, append UTM tags to whatever URL you do link to so you can identify trade show traffic in analytics: ?utm_source=tradeshow&utm_medium=qr&utm_campaign=showname2026.
Train your booth staff
Tell visitors: "Scan that QR for the demo video while I get your free sticker." Most people don't think to scan on their own.